A homepage redesign with growth that compounded.

The work at a glance

The redesign launched in July 2024. Its results fall into two periods: the six months after launch, when organic traffic was flat and the gains came from retaining the existing audience, and the full year 2025, when acquisition growth compounded on the redesigned page.

• Users increased 16% in the first six months (5,020 to 5,838), with organic traffic flat at +2.5%.
• Sessions increased 11% in the same window (8,724 to 9,641).
• Users grew from 10,629 to 15,965 in 2025 (+50%).
• Sessions grew from 18,250 to 24,362 in 2025 (+34%).
• Organic users grew 26% in 2025 (5,371 to 6,748).
• Average monthly organic users passed 1,000 for the first time in two years.

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