An SEO campaign that grew the audience 245%.

The work at a glance

The property was established, with 21,719 users and 34,533 sessions in 2024 and organic search already accounting for 10,492 users. The campaign, launched November 15, 2024, was built to change the site's trajectory rather than maintain it, and its results are measured across the six months around the launch and the full year that followed.

• Organic user acquisition increased 49% in the first six months (5,429 to 8,109 users).
• Engaged organic sessions increased 42% in the same window (5,616 to 7,993).
• Users grew from 21,719 to 75,018 in 2025 (+245%).
• Sessions grew from 34,533 to 91,904 in 2025 (+166%).
• Organic users grew 61% year over year (10,492 to 16,899).
• Page views grew from 97,457 to 159,921 in 2025 (+64%).

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