A headless site with a stronger search result
Metadata improvements on a React/headless WordPress site and an AWS hosting migration. Organic click-through rate increased 30% over two months.
The situation
The restaurant's headless site needed work on how its pages appeared in search, alongside a hosting migration.
What the project covered
The work reworked metadata in the React/headless WordPress template and migrated the site to AWS.
The implementation
Improve the search presentation
Metadata in the headless template was reworked so the pages' search presentation better reflected their content.
Move the hosting
The site migrated to AWS alongside the work on its headless template and search presentation.
What changed
Organic click-through rate increased 30% over the two months that followed.
- Organic CTR increase over two months
- 30%
Workflow
- WordPress content
- React template + metadata
- Search result and website