A faster home for local stories
A blog template and performance work within the existing WordPress tourism site. Organic traffic grew 120% in three months, and page load time improved from seven seconds to 1.6 seconds.
The situation
The tourism site needed a better way to publish local stories without replacing its existing custom WordPress theme. Its page-loading behavior also needed attention.
What the project covered
The work added SEO-oriented blogging functionality and reworked JavaScript and AJAX behavior inside the site's existing theme.
The implementation
Extend the existing theme
A dedicated blog template gave the tourism team's stories a consistent place in the site and improved the publishing structure.
Address page delivery
AJAX and script-loading behavior in the drag-and-drop-based site was cleaned up, including asynchronous JavaScript loading.
What changed
Organic traffic grew 120% over the following three months, and page load time dropped from seven seconds to 1.6 seconds.
- Organic traffic growth over three months
- 120%
- Page load time
- 7s → 1.6s
Workflow
- Existing WordPress theme
- Blog + script-loading changes
- Tourism stories online
“Saad was so easy to work with and did a great job with our project! I highly recommend him for any of your website development needs. He is very knowledgeable, quick to respond and helpful.”