Connecting the website to the marketing workflow
HubSpot workflows, email templates, landing pages, and CMS migration work for DEKRA. The engagement crossed the systems used to publish content and run marketing.
The situation
DEKRA's marketing work spanned several platforms. Content migration, landing pages, email templates, and the blog needed development support that could move between those systems.
What the project covered
The engagement covered HubSpot marketing automation workflows, landing pages, and email templates, plus CMS migration and content integration across Joomla, FirstSpirit, and WordPress.
The implementation
Build inside the marketing platform
Workflows and landing pages were built within HubSpot's framework, alongside CSS improvements to marketing email templates.
Work across CMS boundaries
A WordPress REST API connection linked website content to an enterprise CMS, and a substantial body of website content was migrated to FirstSpirit.
Resolve a blog-platform constraint
The blog moved to HubSpot using a workaround that worked reliably, even after HubSpot had ruled out the proposed setup.
What changed
The work supported the marketing team's publishing, email, and landing-page output across its existing platforms, including the content migration and the HubSpot blog.
Workflow
- Content and campaigns
- CMS + HubSpot development
- Website, blog and email
“We have worked with Saad for almost a year now and continue to be impressed by his quick thinking, extensive technical skills, and collaborative attitude.”