Email campaigns built inside Marketo

The situation

Revionics needed email marketing development and campaign support within its Marketo environment.

What the project covered

The work covered email design, development, and campaign configuration in Marketo.

The implementation

Develop the campaign emails

Email content was designed and implemented within Marketo, keeping the work in the platform used to deliver the campaigns.

Configure delivery

The campaigns were configured in Marketo, and their open rates compared against the existing campaigns.

What changed

Campaign open rates increased by more than 5% compared with the existing campaigns.

Open-rate increase

>5%

Workflow

1. 01 Email design + development
2. 02 Marketo configuration
3. 03 Campaign delivery