A BigCommerce store, rebuilt on WooCommerce
A move from BigCommerce to WooCommerce, UX improvements informed by behavior analysis, and PayPal Pro checkout for Malcolm's Miracle.
The situation
The skincare business needed to move its online store to WooCommerce and address the customer experience as part of the migration.
What the project covered
The project migrated the store from BigCommerce to WooCommerce and integrated PayPal Pro checkout. UX work alongside the migration used Optimizely heatmaps to guide changes to the shopping experience.
The implementation
Move the storefront to WordPress
The commerce site was rebuilt on WooCommerce, bringing the storefront into the WordPress environment.
Work on the buying experience
Heatmap-led UX improvements accompanied the migration, with behavior analysis guiding changes to the shopping experience.
Connect checkout
PayPal Pro was integrated as the checkout payment solution for the migrated store.
What changed
The store relaunched on WooCommerce with PayPal Pro checkout, and a shopping experience revised around how customers actually browsed it.
Workflow
- BigCommerce storefront
- WooCommerce migration
- PayPal Pro checkout
“Having Saad on our team makes the daily challenges of ecommerce much more palatable. From his cheery disposition and can-do attitude, to his breadth of knowledge with regard to fixing, developing, and improving our website.”